Hey guys! Are you planning a trip to Santa Cruz, California, or maybe you're already here and looking for the best spots? Well, you've come to the right place! This guide will walk you through the coolest stores, must-see attractions, and local favorites that make Santa Cruz so special. Get ready to dive into the heart of this vibrant city!

Discovering the Best Stores in Santa Cruz

When it comes to Santa Cruz stores, you're in for a treat. The city offers a diverse range of shopping experiences, from surf shops to boutiques, and everything in between. Whether you're hunting for souvenirs, beach gear, or unique local crafts, Santa Cruz has something for everyone. Let’s explore some of the top spots that you absolutely have to check out.

Surf Shops

Santa Cruz is synonymous with surfing, so it’s no surprise that surf shops are a major attraction. These aren't just places to buy boards; they're hubs of surf culture, offering everything from gear to advice. O'Neill Surf Shop is a classic, founded by the legendary Jack O'Neill, and offers a wide range of surfboards, wetsuits, and apparel. It’s a must-visit for any surf enthusiast, whether you're a seasoned pro or just starting. You can find high-quality equipment and stylish surf wear that will have you looking and feeling like a true local. The staff are super knowledgeable and always ready to share tips on the best surf spots and conditions.

Another great option is Billabong Santa Cruz, which carries a vast selection of surf gear, clothing, and accessories from the iconic Australian brand. Whether you need a new pair of boardshorts, a rashguard, or the latest in surf technology, Billabong has you covered. They also frequently host events and workshops, making it a great place to connect with the local surf community. Don't forget to check out Rip Curl too, for even more surf-centric goodies.

Boutiques and Local Crafts

For those seeking unique and locally made items, Santa Cruz boasts a thriving scene of boutiques and craft stores. Pacific Trading Company on Pacific Avenue is a treasure trove of unique gifts, jewelry, and clothing. This spot is perfect for finding that special something that captures the essence of Santa Cruz. The store is filled with eclectic items that reflect the laid-back and artistic vibe of the city. You can spend hours browsing their collection of handcrafted goods and vintage finds.

Cameron Marks is another gem, offering a curated selection of clothing, accessories, and home goods with a focus on sustainable and ethically made products. If you’re looking for stylish and eco-friendly options, this is the place to go. They often feature local designers and artists, making it a great spot to support the Santa Cruz community. Plus, the store itself is beautifully designed, creating a pleasant and inspiring shopping experience.

Don't miss out on Dig Gardens, a local favorite offering a wide array of plants, gardening supplies, and unique home decor items. It's the perfect place to pick up a succulent or a quirky planter to brighten up your space. The staff are super helpful and can provide expert advice on plant care. They also host workshops and events, making it a fun and educational experience for garden enthusiasts of all levels.

Antique Shops

If you're into vintage finds and one-of-a-kind treasures, Santa Cruz has some fantastic antique shops to explore. Redwood Trading Post Antiques is a must-visit, offering a wide selection of furniture, collectibles, and curiosities. You never know what you might find in this eclectic store! It’s like stepping back in time as you browse through their collection of vintage items. The staff are passionate about antiques and are always happy to share the history behind their pieces.

Another great spot is Midtown Antique Collective, where multiple vendors come together to offer a diverse range of vintage and antique items. It’s a great place to hunt for unique pieces and find hidden gems. You can easily spend an afternoon exploring the various booths and discovering treasures from different eras. The prices are reasonable, and you might just find that perfect piece to complete your collection.

Bookstores

For book lovers, Santa Cruz has several independent bookstores that offer a curated selection of literature, local authors, and community events. Bookshop Santa Cruz is a beloved local institution, hosting author readings, book clubs, and community gatherings. It's more than just a bookstore; it's a cultural hub. The staff are incredibly knowledgeable and passionate about books, and they can always recommend a great read. The store also features a wide selection of local authors and books about Santa Cruz, making it a great place to learn more about the city.

Another great option is Bay Tree Bookstore located on the UCSC campus. It’s perfect for finding academic books and a wide range of general interest titles. Even if you're not a student, it's worth a visit for their selection of books and campus merchandise. The store also hosts events and book signings, making it a great place to connect with the academic community.

Must-See Attractions in Santa Cruz

Beyond the amazing stores, Santa Cruz is packed with attractions that will make your visit unforgettable. From the iconic Beach Boardwalk to the serene redwood forests, there’s something for everyone. Let's dive into some of the must-see spots.

Santa Cruz Beach Boardwalk

The Santa Cruz Beach Boardwalk is a classic amusement park that has been delighting visitors for over a century. With thrilling rides, classic arcade games, and delicious food, it’s the perfect place for a day of fun. The Giant Dipper, a historic wooden roller coaster, is a must-ride, offering stunning views of the ocean and a thrilling experience. The Boardwalk also hosts concerts and events throughout the year, making it a vibrant and lively destination.

Don't forget to try some of the classic Boardwalk treats, like corn dogs, cotton candy, and deep-fried Twinkies. You can also test your skills at the arcade games and win some fun prizes. Whether you're traveling with family, friends, or on your own, the Santa Cruz Beach Boardwalk is a must-visit attraction.

Natural Bridges State Beach

Natural Bridges State Beach is famous for its natural rock arch, which provides a stunning backdrop for photos and tide pooling. During low tide, you can explore the tide pools and discover a variety of marine life, including starfish, crabs, and anemones. The beach is also a popular spot for birdwatching, and during the winter months, it serves as a sanctuary for migrating monarch butterflies.

The park offers guided tours and educational programs, making it a great place to learn about the local ecosystem. You can also hike along the bluffs and enjoy panoramic views of the ocean. Natural Bridges State Beach is a beautiful and educational destination that should be on everyone's list.

Santa Cruz Wharf

The Santa Cruz Wharf is another iconic landmark, offering stunning views of the Monterey Bay and a variety of shops, restaurants, and activities. You can grab a bite to eat at one of the seafood restaurants, watch the sea lions basking in the sun, or try your hand at fishing. The Wharf is also a great place to spot whales and dolphins, especially during migration season.

The Wharf hosts events and festivals throughout the year, making it a lively and popular destination. You can also take a stroll to the end of the Wharf and enjoy panoramic views of the coastline. Whether you're looking for a delicious meal, a fun activity, or simply a place to relax and enjoy the scenery, the Santa Cruz Wharf is a must-visit.

Mystery Spot

For a quirky and unique experience, head to the Mystery Spot, a gravitational anomaly where the laws of physics seem to be defied. It’s a fun and mind-bending attraction that will leave you wondering what’s real. The tour guides provide entertaining explanations of the phenomenon, and you can take some fun photos to remember your visit.

The Mystery Spot is a popular destination for families and tourists, and it’s a great way to add some fun and mystery to your Santa Cruz vacation. Be sure to book your tickets in advance, as it can get crowded, especially during peak season.

Local Favorites and Hidden Gems

To truly experience Santa Cruz, you need to venture beyond the main attractions and discover some of the local favorites and hidden gems. Here are a few spots that the locals love:

West Cliff Drive

West Cliff Drive is a scenic coastal road that offers stunning views of the Pacific Ocean. It’s perfect for a leisurely walk, bike ride, or scenic drive. Along the way, you’ll find numerous viewpoints, surf spots, and hidden beaches. The Surfing Museum is located along West Cliff Drive and is a must-visit for surf enthusiasts.

West Cliff Drive is a great place to watch the sunset, spot whales and dolphins, and enjoy the natural beauty of Santa Cruz. It’s a popular spot for locals and tourists alike, and it’s a great way to experience the coastal charm of the city.

Wilder Ranch State Park

Wilder Ranch State Park offers a glimpse into California's agricultural history, with preserved farm buildings and demonstrations. It's also a great place for hiking and biking, with miles of trails that wind through redwood forests and along the coast. The park offers guided tours and educational programs, making it a great place to learn about the history and ecology of the area.

Wilder Ranch State Park is a peaceful and scenic destination that offers a break from the hustle and bustle of the city. It’s a great place to connect with nature and learn about the rich history of Santa Cruz.

Penny Ice Creamery

No trip to Santa Cruz is complete without a visit to Penny Ice Creamery. This local favorite makes all of its ice cream from scratch, using locally sourced ingredients. With unique flavors and a commitment to sustainability, it’s a guilt-free indulgence. Be prepared for a line, as it’s a popular spot, but the ice cream is well worth the wait.

Penny Ice Creamery offers a variety of classic and creative flavors, and they often have seasonal specials. It’s a great place to treat yourself and support a local business. Don't forget to try their famous brown sugar ice cream!

Conclusion

So there you have it, guys! Your ultimate guide to Santa Cruz stores and attractions. From surf shops to antique stores, and from the Beach Boardwalk to Wilder Ranch State Park, Santa Cruz has something for everyone. I hope this guide helps you make the most of your visit and discover all the amazing things that this vibrant city has to offer. Happy exploring!